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The catalyst of the alternative milk renaissance - Avoir La Patate 

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・THE BRIEF: Create a campaign for a fictional, alternative product. 

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・THE AUDIENCE: Upper to middle class mothers who are seeking a vegan milk that imitate the richness of dairy milk. 

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・OUR INSIGHT: Potatoes have a lower carbon footprint compared to oats and almonds. It is a sustainable option that goes further to imitate the decadence of dairy products. 

 

・OUR SOLUTION: An integrated campaign from digital branded hashtags and short-form content, to strategic out of home placements, editorial features, and a collaborative event with the National Gallery of Victoria to celebrate 'the catalyst of the alternative milk renaissance'.

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Deliverables

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