ART DIRECTION & BRAND STRATEGY

Travel in style and comfort with RMIT Airlines: Discover a World of Ideas at Pitch Night 2022.

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Pitch Night 2022: Discover a World of Ideas was a networking opportunity between RMIT Advertising graduates and industry leaders. After being grounded for the past 2 years, the team and I reinvigorated the event, having set off in October 2022 from The Capitol in Melbourne CBD. 

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FEEDING INTO A DESIRE TO PARTICIPATE:

・We reinvigorated the RMIT: Pitch Night name, rebranding the annual event to align thematically with travel. This was interwoven throughout all of our deliverables. 

・We created an integrated marketing plan from July 2022, the campaign coming to life through diffusion via social media, direct marketing, knocking on agencies doors, out-of-home posters, and audience engagement.

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REMEMBERING TO HAVE FUN:

・Successfully fulfilled objectives through event management: run-sheets, catering, acquiring volunteers, and hiring of the venue. 

・Acquired sponsorship from agencies such as TBWA, Clemenger BBDO, WhiteGREY, and more. 

・Successfully coordinating audience engagement & interviews between 200 attendees. 

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・SELECTED PRESS

・B&T Magazine ・Campaign Brief ・Hungry Talks

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